Areas / NW11 / street profile

Decoy Avenue, NW11

Sold prices, £/m² and street profile from HM Land Registry records.

Median sold price
£675,000
all recorded sales
£ per m²
£8,411
from EPC floor areas
Recorded sales
25
Distinct homes
19
Price range
£420,000£1,865,000
Sales recorded
2003 → 2026
first to latest sale
The street in brief

Decoy Avenue is almost entirely detached houses. The median sale price is £675,000, about 29% below the typical NW11 sale. Recent sales have tracked the wider NW11 trend. With 25 sales across 19 homes since 2003, homes here come to market only rarely.

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Decoy Avenue prices over time

Median sold price on the street by year, from 25 HM Land Registry records. Years with no recorded sales are left blank rather than joined up.

This street — yearly medianNW11 district trend
£0£500k£1M£1.5M£2M200520102015202020252003: £495,000 median · 1 sale2004: £420,000 median · 1 sale2005: £535,000 median · 1 sale2006: £495,000 median · 3 sales2007: £600,000 median · 3 sales2008: £542,500 median · 1 sale2011: £507,500 median · 2 sales2012: £625,000 median · 1 sale2013: £1,475,000 median · 1 sale2014: £1,075,000 median · 1 sale2015: £979,750 median · 2 sales2016: £825,000 median · 1 sale2018: £1,030,000 median · 1 sale2020: £1,125,000 median · 1 sale2023: £1,510,000 median · 1 sale2024: £1,532,500 median · 2 sales2025: £1,100,000 median · 1 sale2026: £1,350,000 median · 1 sale

Median sold price by year vs the NW11 district trend. Street medians on thin years reflect few sales — hover a dot for the exact figure.

How Decoy Avenue compares

Decoy Avenue against the NW11 district's busiest streets, the district itself, and the official UK House Price Index for the wider area.

Hampstead Way£1.13M · 64
Hodford Road£1M · 53
Willifield Way£955k · 41
The Vale£928k · 44
Decoy Avenue£675k · 25*
North End Road£671k · 36
Woodlands£617k · 46
Golders Green Road£540k · 41
Bridge Lane£508k · 39
Finchley Road£500k · 153

Median sold price and sale count over the last 8years for the district's busiest streets. *This street's figures cover all recorded sales (fewer than 3 in the last 8 years).

This street
£675,000
median · all recorded sales
NW11 district
£950,000
median · last 8 years · street -29%
England
£291,445
average price (UK House Price Index), Apr 2026 · +3.9% in 12 months

Decoy Avenue's £675,000 median sits about 29% below NW11's £950,000.

Street and NW11 figures are medians of HM Land Registry sales; the England figures are the UK House Price Index mix-adjusted average — a different basis, so compare direction rather than levels between the two.

Prices by property type

Median sold price by property type on Decoy Avenue.

Detached
£725,000
24 sales
Semi-detached
£675,000
1 sale

Every recorded sale on Decoy Avenue

Individual transactions as recorded by HM Land Registry, newest first.

DateAddressTypeNew buildPrice
7 Jan 202626 · NW11 0ETDetached£1,350,000
21 Mar 202521 · NW11 0ESDetached£1,100,000
3 Jul 20248 · NW11 0ETDetached£1,200,000
13 Feb 202430 · NW11 0ETDetached£1,865,000
26 Jan 202421 · NW11 0ESnon-standardDetached£1,075,000
6 Jun 202324 · NW11 0ETDetached£1,510,000
6 Mar 20206 · NW11 0ETDetached£1,125,000
20 Dec 201820 · NW11 0ETDetached£1,030,000
11 Nov 201619 · NW11 0ESDetached£825,000
8 Dec 20157 · NW11 0ESnon-standardDetached£975,000
6 Feb 201524 · NW11 0ETDetached£960,000
13 Jan 20158 · NW11 0ETDetached£999,500
20 Oct 201418 · NW11 0ETnon-standardOther£775,000
2 Apr 201414 · NW11 0ETDetached£1,075,000
5 Mar 201330 · NW11 0ETDetached£1,475,000
25 Jan 201218 · NW11 0ETDetached£625,000
8 Mar 20111 · NW11 0ESDetached£565,000
11 Jan 201129 · NW11 0ESDetached£450,000
4 Jun 200816 · NW11 0ETDetached£542,500
9 Aug 200715 · NW11 0ESDetached£600,000
7 Aug 200731 · NW11 0ESSemi-detached£675,000
14 Mar 200722 · NW11 0ETDetached£575,000
19 Jul 200630 · NW11 0ETDetached£470,000
18 May 200624 · NW11 0ETDetached£525,000
5 May 200622 · NW11 0ETDetached£495,000
10 Nov 200510 · NW11 0ETDetached£535,000
12 Nov 200427 · NW11 0ESDetached£420,000
13 Jun 20035 · NW11 0ESDetached£495,000

Sales marked non-standardare Land Registry “additional price paid” entries — bulk purchases, repossessions, right-to-buy and similar transfers. They're listed for completeness but excluded from every median and comparison figure on this page.

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More streets in NW11

Sold-price profiles for nearby streets, and the wider NW11 area guide.

Finchley RoadGolders Green RoadHampstead WayThe ValeHodford RoadBridge LaneNorth End RoadWillifield WayBeaufort ParkChandos WayWoodlandsBritten Close
NW11 house prices & area guide →

Contains HM Land Registry data © Crown copyright and database right 2026, including the UK House Price Index. EPC data © Crown copyright. Licensed under the Open Government Licence v3.0. Figures summarise recorded sales on the street and are not a valuation of any individual home.