Areas / NW3 / street profile

Willoughby Road, NW3

Sold prices, £/m² and street profile from HM Land Registry records.

Median sold price
£900,000
all recorded sales
£ per m²
£14,773
from EPC floor areas
Recorded sales
83
Distinct homes
48
Price range
£205,000 – £6,700,000
Sales recorded
2001 → 2026
first to latest sale
The street in brief

Willoughby Road is mostly flats. Homes here typically change hands around £900,000 — roughly 11% below the NW3 norm. The street has been outpacing the NW3 trend. With 83 sales across 48 homes since 2001, homes here come to market only rarely.

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Willoughby Road prices over time

Median sold price on the street by year, from 83 HM Land Registry records. Years with no recorded sales are left blank rather than joined up.

This street — yearly medianNW3 district trend
£0£1M£2M£3M200520102015202020252001: £657,500 median · 2 sales2002: £338,250 median · 6 sales2003: £480,000 median · 6 sales2004: £947,500 median · 2 sales2005: £305,000 median · 3 sales2006: £542,500 median · 8 sales2007: £2,250,000 median · 4 sales2008: £2,810,000 median · 1 sale2010: £540,000 median · 4 sales2011: £922,500 median · 1 sale2012: £585,000 median · 3 sales2013: £1,140,000 median · 6 sales2014: £1,410,000 median · 5 sales2015: £637,500 median · 2 sales2016: £1,929,000 median · 3 sales2017: £1,625,000 median · 3 sales2019: £1,911,500 median · 2 sales2020: £2,240,000 median · 2 sales2021: £900,000 median · 5 sales2022: £1,881,870 median · 4 sales2023: £1,350,000 median · 1 sale2024: £975,000 median · 5 sales2025: £2,550,000 median · 4 sales2026: £2,750,000 median · 1 sale

Median sold price by year vs the NW3 district trend. Street medians on thin years reflect few sales — hover a dot for the exact figure.

How Willoughby Road compares

Willoughby Road against the NW3 district's busiest streets, the district itself, and the official UK House Price Index for the wider area.

This street
£900,000
median · all recorded sales
NW3 district
£1,015,000
median · last 8 years · street -11%
England
£291,445
average price (UK House Price Index), Apr 2026 · +3.9% in 12 months

Willoughby Road's £900,000 median sits about 11% below NW3's £1,015,000.

Street and NW3 figures are medians of HM Land Registry sales; the England figures are the UK House Price Index mix-adjusted average — a different basis, so compare direction rather than levels between the two.

Prices by property type

Median sold price by property type on Willoughby Road.

Flat
£562,500
52 sales
Terraced
£2,810,000
21 sales
Detached
£4,162,500
6 sales
Semi-detached
£1,975,000
4 sales

Every recorded sale on Willoughby Road

Individual transactions as recorded by HM Land Registry, newest first.

DateAddressTypeNew buildPrice
27 Mar 202633 · NW3 1RTTerraced—£2,750,000
19 Nov 2025Flat A, 8 · NW3 1SAFlat—£1,550,000
30 Sept 2025Garden Flat, 50 · NW3 1RUFlat—£2,750,000
30 Sept 202550 · NW3 1RUFlat—£2,750,000
6 Mar 202518a · NW3 1SAFlat—£2,350,000
25 Oct 202444 · NW3 1RUDetached—£4,900,000
1 Oct 202414a · NW3 1SAFlat—£975,000
2 Sept 202428 · NW3 1SATerraced—£3,494,000
17 Jun 2024Upper Ground Floor Flat, 22 · NW3 1SAFlat—£650,000
24 May 202420a · NW3 1SAFlat—£760,000
19 Apr 202420 · NW3 1SAnon-standardOther—£2,625,000
3 Mar 2023Ground Floor Flat, 42 · NW3 1RUFlat—£1,350,000
14 Nov 20227a · NW3 1RPFlat—£663,740
15 Jul 20222, Willoughby House, 1 · NW3 1RPTerraced—£4,400,000
15 Jul 20222a · NW3 1SATerraced—£3,100,000
18 Feb 2022Flat 2, 14 · NW3 1SAFlat—£350,000
21 Dec 20216d · NW3 1SAFlat—£512,000
28 Sept 2021Flat 2, 17 · NW3 1RTFlat—£900,000
23 Jun 2021Flat 1, 30 · NW3 1RUFlat—£490,000
16 Apr 202132 · NW3 1RUSemi-detached—£2,550,000
25 Mar 202133 · NW3 1RTTerraced—£1,660,000
23 Oct 2020Flat 4, 17 · NW3 1RTFlat—£830,000
14 Sept 202026 · NW3 1SAnon-standardTerraced—£4,815,000
3 Apr 202027 · NW3 1RTSemi-detached—£3,650,000
27 Sept 20196c · NW3 1SAFlat—£523,000
18 Mar 201925 · NW3 1RTTerraced—£3,300,000
25 Sept 2017Flat 1, 9 · NW3 1RTFlat—£535,000
12 Apr 201746 · NW3 1RUTerraced—£3,500,000
4 Apr 201733 · NW3 1RTTerraced—£1,625,000
2 Sept 201634 · NW3 1RUDetached—£6,700,000
19 Jul 2016Garden Flat, 50 · NW3 1RUFlat—£750,000
12 May 201628 · NW3 1SATerraced—£1,929,000
19 Oct 2015Flat 2, 14 · NW3 1SAFlat—£375,000
7 Jan 201520a · NW3 1SAFlat—£900,000
31 Oct 20146d · NW3 1SAFlat—£717,000
19 Sept 201425 · NW3 1RTTerraced—£3,190,000
10 Sept 2014Flat 3, 48 · NW3 1RUFlat—£1,410,000
21 Aug 2014Flat 3, 17 · NW3 1RTFlat—£899,950
4 Jul 20145c · NW3 1RPnon-standardFlat—£851,500
11 Jun 201416a · NW3 1SAFlat—£1,850,000
20 Feb 20142a · NW3 1SAnon-standardOther—£10,000
6 Sept 201321 · NW3 1RTDetached—£6,150,000
29 Aug 201311 · NW3 1RTTerraced—£3,150,000
21 Mar 2013Ground Floor Flat, 14 · NW3 1SAFlat—£545,000
14 Feb 201316b · NW3 1SAFlat—£1,280,000
8 Feb 2013Flat 3, 17 · NW3 1RTFlat—£670,000
18 Jan 201316a · NW3 1SAFlat—£1,000,000
30 Aug 2012Flat 1, 17 · NW3 1RTFlat—£585,000
6 Aug 2012Flat 2, 17 · NW3 1RTFlatYes£725,000
16 Apr 2012Flat C, 8 · NW3 1SAFlat—£205,000

Sales marked non-standardare Land Registry “additional price paid” entries — bulk purchases, repossessions, right-to-buy and similar transfers. They're listed for completeness but excluded from every median and comparison figure on this page.

Buying on Willoughby Road?

Get the full £5 report on the exact home — valuation vs its own sale history, EPC & running costs, flood/mining risk, planning, schools and more.

More streets in NW3

Sold-price profiles for nearby streets, and the wider NW3 area guide.

Finchley RoadHaverstock HillFellows RoadBelsize Park GardensBelsize GroveFitzjohns AvenueKidderpore AvenueKing Henrys RoadBelsize AvenueBelsize ParkFrognalEton Avenue
NW3 house prices & area guide →

Contains HM Land Registry data © Crown copyright and database right 2026, including the UK House Price Index. EPC data © Crown copyright. Licensed under the Open Government Licence v3.0. Figures summarise recorded sales on the street and are not a valuation of any individual home.