Areas / RG40 / street profile

William Heelas Way, RG40

Sold prices, £/m² and street profile from HM Land Registry records.

Median sold price
£297,995
all recorded sales
£ per m²
£4,271
from EPC floor areas
Recorded sales
169
Distinct homes
112
Price range
£114,000 – £647,600
Sales recorded
2014 → 2025
first to latest sale
The street in brief

Sales on William Heelas Way are mostly flats. The median sale price is £297,995, about 37% below the typical RG40 sale. Per square metre of floor space it comes to about £4,271, below the district's £4,731. Recent sales here have lagged the wider RG40 market. HM Land Registry records 169 sales across 112 homes since 2014.

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William Heelas Way prices over time

Median sold price on the street by year, from 169 HM Land Registry records. Years with no recorded sales are left blank rather than joined up.

This street — yearly medianRG40 district trend
£200k£300k£400k£500k£600k20142016201820202022202420262014: £371,000 median · 7 sales2015: £424,995 median · 12 sales2016: £440,000 median · 25 sales2017: £293,495 median · 26 sales2018: £297,498 median · 28 sales2019: £285,000 median · 22 sales2020: £273,000 median · 5 sales2021: £277,500 median · 5 sales2022: £285,000 median · 17 sales2023: £465,000 median · 6 sales2024: £295,000 median · 7 sales2025: £298,500 median · 9 sales

Median sold price by year vs the RG40 district trend. Street medians on thin years reflect few sales — hover a dot for the exact figure.

How William Heelas Way compares

William Heelas Way against the RG40 district's busiest streets, the district itself, and the official UK House Price Index for the wider area.

Nine Mile Ride£680k · 133
London Road£530k · 66
Oak Avenue£455k · 132
Finchampstead Road£403k · 88
Wiltshire Road£370k · 70
Wellington Road£333k · 63
William Heelas Way£289k · 73
Beechey Place£283k · 94
Acorn Drive£190k · 68

Median sold price and sale count over the last 8years for the district's busiest streets.

This street
£297,995
median · all recorded sales
RG40 district
£475,000
median · last 8 years · street -37%
England
£291,445
average price (UK House Price Index), Apr 2026 · +3.9% in 12 months

William Heelas Way's £297,995 median sits about 37% below RG40's £475,000; on floor space it runs £4,271/m² against the district's £4,731/m² (-10%).

Street and RG40 figures are medians of HM Land Registry sales; the England figures are the UK House Price Index mix-adjusted average — a different basis, so compare direction rather than levels between the two.

Prices by property type

Median sold price by property type on William Heelas Way.

Flat
£287,995
116 sales
Terraced
£500,000
35 sales
Semi-detached
£438,000
17 sales
Detached
£444,995
1 sale

Every recorded sale on William Heelas Way

Individual transactions as recorded by HM Land Registry, newest first.

DateAddressTypeNew buildPrice
28 Nov 2025112 · RG40 1GSFlat—£267,000
25 Nov 2025220 · RG40 1GSFlat—£305,000
1 Oct 202546 · RG40 1GLFlat—£325,000
25 Sept 202553 · RG40 1GLFlat—£255,000
19 Sept 202585 · RG40 1LNFlat—£280,000
18 Jul 2025218 · RG40 1GSFlat—£287,000
6 Jun 2025172 · RG40 1GSFlat—£298,500
7 Mar 202581 · RG40 1LNFlat—£300,000
25 Feb 202574 · RG40 1GLSemi-detached—£618,000
22 Nov 2024Flat 7, Foxleyes Court · RG40 1JZFlat—£295,000
11 Oct 2024116 · RG40 1GSFlat—£310,000
27 Sept 202421 · RG40 1GLFlat—£114,000
25 Jul 2024Flat 5, Foxleyes Court · RG40 1JZFlat—£296,000
26 Apr 2024202 · RG40 1GSnon-standardDetached—£510,000
22 Mar 2024190 · RG40 1GSFlat—£291,000
14 Mar 202483 · RG40 1LNFlat—£289,000
2 Feb 2024226 · RG40 1GSFlat—£315,000
13 Dec 202342 · RG40 1GLTerraced—£590,000
27 Nov 202356 · RG40 1GLTerraced—£340,000
24 Nov 202348 · RG40 1GLTerraced—£647,600
7 Sept 2023180 · RG40 1GSFlat—£228,000
18 May 202362 · RG40 1GLTerraced—£590,000
9 Jan 2023Flat 3, Foxleyes Court · RG40 1JZFlat—£289,000
5 Dec 2022208 · RG40 1GSFlat—£302,500
17 Nov 2022178 · RG40 1GSnon-standardFlat—£285,000
16 Nov 2022206 · RG40 1GSFlat—£275,000
10 Oct 2022122 · RG40 1GSFlat—£293,000
23 Sept 202260 · RG40 1GLTerraced—£560,000
8 Sept 202287 · RG40 1LNFlat—£299,950
31 Aug 2022204 · RG40 1GSFlat—£270,000
25 Aug 2022214 · RG40 1GSFlat—£290,000
19 Aug 202269 · RG40 1LNFlat—£300,000
18 Aug 202273 · RG40 1LNFlat—£300,000
11 May 2022Flat 11, Foxleyes Court · RG40 1JZFlat—£285,000
27 Apr 2022Flat 5, Foxleyes Court · RG40 1JZFlat—£283,000
27 Apr 202251 · RG40 1GLFlat—£252,000
22 Apr 2022220 · RG40 1GSFlat—£262,000
19 Apr 2022104 · RG40 1GSFlat—£267,500
23 Mar 2022112 · RG40 1GSFlat—£280,000
25 Feb 202245 · RG40 1GLSemi-detached—£520,000
7 Jan 202271 · RG40 1LNFlat—£282,000
17 Dec 202145 · RG40 1GLnon-standardSemi-detached—£505,000
17 Dec 2021176 · RG40 1GSFlat—£277,500
17 Dec 2021Flat 6, Foxleyes Court · RG40 1JZFlat—£282,500
24 Sept 2021210 · RG40 1GSnon-standardFlat—£285,000
3 Aug 2021174 · RG40 1GSFlat—£225,000
8 Jun 202175 · RG40 1LNFlat—£273,500
28 Apr 202168 · RG40 1GLnon-standardTerraced—£420,000
3 Feb 202170 · RG40 1GLSemi-detached—£500,000
18 Dec 202050 · RG40 1GLTerraced—£491,000

Sales marked non-standardare Land Registry “additional price paid” entries — bulk purchases, repossessions, right-to-buy and similar transfers. They're listed for completeness but excluded from every median and comparison figure on this page.

Buying on William Heelas Way?

Get the full £5 report on the exact home — valuation vs its own sale history, EPC & running costs, flood/mining risk, planning, schools and more.

More streets in RG40

Sold-price profiles for nearby streets, and the wider RG40 area guide.

Nine Mile RideFinchampstead RoadLondon RoadAcorn DriveWiltshire RoadMontague CloseMccarthy WayOutfield CrescentOakey DriveBarkham RideWellington RoadWaterloo Road
RG40 house prices & area guide →

Contains HM Land Registry data © Crown copyright and database right 2026, including the UK House Price Index. EPC data © Crown copyright. Licensed under the Open Government Licence v3.0. Figures summarise recorded sales on the street and are not a valuation of any individual home.